Web Design
UX OPTIMIZATION OF A HOME SERVICES PLATFORM
Redesign of user flows and creation of mockups to simplify service booking and improve the fluidity of the user experience.
Year:
2025
Sector:
Personal care services / Home care services
Client:
SMEs
Duration:
1 year
THE CONTEXT:
The home services platform suffered from a high abandonment rate in its booking funnel: poorly ordered paths, unclear information. The company needed a smoother experience to improve understanding of the offer and convert more requests.
MY ROLE:
UX audit, user research, interactive prototype design, and integration of generative AI into the creative process to accelerate UX exploration.
Approach:
UX Audit and User Journey Analysis — Identification of friction points and navigation breaks to define areas for improvement.
User Research — Study of needs and behaviors to guide design decisions.
Using AI for UX Exploration — Generation and comparison of multiple user journey hypotheses to accelerate the ideation phase.
Interactive Prototype Design — Wireframes and prototypes in Figma to quickly test UX hypotheses.
Design System Improvement — Structuring of components and evolution of the UI style guide.
Collaboration with Technical Teams — Coordination with developers to ensure the quality of the integration.
THE CHALLENGE:
Rethink several user journeys in depth without losing essential information, while keeping technical feasibility realistic for the development team.
RESULT:
Simplified navigation and reduction of the steps required to access services
Accelerated exploration of multiple UX scenarios thanks to AI, without sacrificing the user-centered approach
Better understanding of the offer thanks to the clarification of content and interfaces
Reinforced visual consistency thanks to the evolution of the Design System
More Projects
Web Design
UX OPTIMIZATION OF A HOME SERVICES PLATFORM
Redesign of user flows and creation of mockups to simplify service booking and improve the fluidity of the user experience.
Year:
2025
Sector:
Personal care services / Home care services
Client:
SMEs
Duration:
1 year
THE CONTEXT:
The home services platform suffered from a high abandonment rate in its booking funnel: poorly ordered paths, unclear information. The company needed a smoother experience to improve understanding of the offer and convert more requests.
MY ROLE:
UX audit, user research, interactive prototype design, and integration of generative AI into the creative process to accelerate UX exploration.
Approach:
UX Audit and User Journey Analysis — Identification of friction points and navigation breaks to define areas for improvement.
User Research — Study of needs and behaviors to guide design decisions.
Using AI for UX Exploration — Generation and comparison of multiple user journey hypotheses to accelerate the ideation phase.
Interactive Prototype Design — Wireframes and prototypes in Figma to quickly test UX hypotheses.
Design System Improvement — Structuring of components and evolution of the UI style guide.
Collaboration with Technical Teams — Coordination with developers to ensure the quality of the integration.
THE CHALLENGE:
Rethink several user journeys in depth without losing essential information, while keeping technical feasibility realistic for the development team.
RESULT:
Simplified navigation and reduction of the steps required to access services
Accelerated exploration of multiple UX scenarios thanks to AI, without sacrificing the user-centered approach
Better understanding of the offer thanks to the clarification of content and interfaces
Reinforced visual consistency thanks to the evolution of the Design System
More Projects
Web Design
UX OPTIMIZATION OF A HOME SERVICES PLATFORM
Redesign of user flows and creation of mockups to simplify service booking and improve the fluidity of the user experience.
Year:
2025
Sector:
Personal care services / Home care services
Client:
SMEs
Duration:
1 year
THE CONTEXT:
The home services platform suffered from a high abandonment rate in its booking funnel: poorly ordered paths, unclear information. The company needed a smoother experience to improve understanding of the offer and convert more requests.
MY ROLE:
UX audit, user research, interactive prototype design, and integration of generative AI into the creative process to accelerate UX exploration.
Approach:
UX Audit and User Journey Analysis — Identification of friction points and navigation breaks to define areas for improvement.
User Research — Study of needs and behaviors to guide design decisions.
Using AI for UX Exploration — Generation and comparison of multiple user journey hypotheses to accelerate the ideation phase.
Interactive Prototype Design — Wireframes and prototypes in Figma to quickly test UX hypotheses.
Design System Improvement — Structuring of components and evolution of the UI style guide.
Collaboration with Technical Teams — Coordination with developers to ensure the quality of the integration.
THE CHALLENGE:
Rethink several user journeys in depth without losing essential information, while keeping technical feasibility realistic for the development team.
RESULT:
Simplified navigation and reduction of the steps required to access services
Accelerated exploration of multiple UX scenarios thanks to AI, without sacrificing the user-centered approach
Better understanding of the offer thanks to the clarification of content and interfaces
Reinforced visual consistency thanks to the evolution of the Design System