About

Zeineb Kriaa

UX/UI Designer specializing in user journeys, RGAA accessibility, and design systems, with strong experience in Agile environments.

I support product and technical teams in creating useful, effective, and sustainable digital solutions.

WHAT I CAN DO FOR YOU

As a Product / UX/UI Designer, I design digital experiences that combine strategy, creativity, and impact.
My goal: to create useful, accessible, and aesthetic interfaces that meet real user needs.

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

MY JOURNEY

An overview of my journey in design, blending UX, creativity, and product guidance.

UX/UI Designer

Addinn Group

2025

UX/UI Designer

Addinn Group

2025

UX/UI Designer

Addinn Group

2025

Senior UI/UX Designer

Mad Impact

2022 - 2024

Senior UI/UX Designer

Mad Impact

2022 - 2024

Senior UI/UX Designer

Mad Impact

2022 - 2024

Product Designer

Design Code

2021 - 2022

Product Designer

Design Code

2021 - 2022

Product Designer

Design Code

2021 - 2022

UX/UI Designer

Diginov

2016 - 2021

UX/UI Designer

Diginov

2016 - 2021

UX/UI Designer

Diginov

2016 - 2021

MY TOOLS

I work with the following tools on a daily basis:

Tech Logo

Figma

mockups, prototypes, design system

Tech Logo

Adobe (XD / Photoshop / Illustrator)

My trusted solution for managing payments and licensing digital products effortlessly.

Tech Logo

Jira

product tracking

Tech Logo

Miro

workshops and co-design

Tech Logo

AI (support)

ideation, feedback analysis, prototyping

About Me Image - 4
About Me Image - 4

DESIGN BETWEEN STRATEGY AND CREATIVITY

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

Research & Strategy

Understanding of needs, analysis of usages, and definition of priorities.

01.

Research & Strategy

Understanding of needs, analysis of usages, and definition of priorities.

RESEARCH & STRATEGY

02.

CONCEPT & IDEATION

Workshops, concept creation, and journey structuring.

02.

CONCEPT & IDEATION

Workshops, concept creation, and journey structuring.

Feedback & Refinement

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

05.

DELIVERY & SUPPORT

Final mockups, documentation, and team support.

05.

DELIVERY & SUPPORT

Final mockups, documentation, and team support.

DELIVERY & SUPPORT
Portrait of the portfolio creator

Hi

Hi

LET'S WORK TOGETHER

Do you have a project or an idea?
I would be delighted to discuss it with you.

About

Zeineb Kriaa

UX/UI Designer specializing in user journeys, RGAA accessibility, and design systems, with strong experience in Agile environments.

I support product and technical teams in creating useful, effective, and sustainable digital solutions.

WHAT I CAN DO FOR YOU

As a Product / UX/UI Designer, I design digital experiences that combine strategy, creativity, and impact.
My goal: to create useful, accessible, and aesthetic interfaces that meet real user needs.

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

MY JOURNEY

An overview of my journey in design, blending UX, creativity, and product guidance.

UX/UI Designer

Addinn Group

2025

UX/UI Designer

Addinn Group

2025

UX/UI Designer

Addinn Group

2025

Senior UI/UX Designer

Mad Impact

2022 - 2024

Senior UI/UX Designer

Mad Impact

2022 - 2024

Senior UI/UX Designer

Mad Impact

2022 - 2024

Product Designer

Design Code

2021 - 2022

Product Designer

Design Code

2021 - 2022

Product Designer

Design Code

2021 - 2022

UX/UI Designer

Diginov

2016 - 2021

UX/UI Designer

Diginov

2016 - 2021

UX/UI Designer

Diginov

2016 - 2021

MY TOOLS

I work with the following tools on a daily basis:

Tech Logo

Figma

mockups, prototypes, design system

Tech Logo

Adobe (XD / Photoshop / Illustrator)

My trusted solution for managing payments and licensing digital products effortlessly.

Tech Logo

Jira

product tracking

Tech Logo

Miro

workshops and co-design

Tech Logo

AI (support)

ideation, feedback analysis, prototyping

About Me Image - 4
About Me Image - 4

DESIGN BETWEEN STRATEGY AND CREATIVITY

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

Research & Strategy

Understanding of needs, analysis of usages, and definition of priorities.

01.

Research & Strategy

Understanding of needs, analysis of usages, and definition of priorities.

RESEARCH & STRATEGY

02.

CONCEPT & IDEATION

Workshops, concept creation, and journey structuring.

02.

CONCEPT & IDEATION

Workshops, concept creation, and journey structuring.

Feedback & Refinement

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

05.

DELIVERY & SUPPORT

Final mockups, documentation, and team support.

05.

DELIVERY & SUPPORT

Final mockups, documentation, and team support.

DELIVERY & SUPPORT
Portrait of the portfolio creator

Hi

Hi

LET'S WORK TOGETHER

Do you have a project or an idea?
I would be delighted to discuss it with you.

About

Zeineb Kriaa

UX/UI Designer specializing in user journeys, RGAA accessibility, and design systems, with strong experience in Agile environments.

I support product and technical teams in creating useful, effective, and sustainable digital solutions.

WHAT I CAN DO FOR YOU

As a Product / UX/UI Designer, I design digital experiences that combine strategy, creativity, and impact.
My goal: to create useful, accessible, and aesthetic interfaces that meet real user needs.

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

1. UX / UI Designer

User journey design

Wireframes, mockups and prototypes

User testing and continuous optimization

RGAA accessibility by design

2. Design System

Logo and brand identity design

Social media graphics and ad creatives

Infographics and data visualization

Custom illustrations and icons

3. Web Design

Responsive website design

Landing page design and optimization

Webflow development and customization

Website maintenance and updates

4. Art direction & graphic design

Brand strategy and identity development

Visual style guide creation

Typography and color scheme selection

Brand storytelling and messaging

MY JOURNEY

An overview of my journey in design, blending UX, creativity, and product guidance.

UX/UI Designer

Addinn Group

2025

UX/UI Designer

Addinn Group

2025

UX/UI Designer

Addinn Group

2025

Senior UI/UX Designer

Mad Impact

2022 - 2024

Senior UI/UX Designer

Mad Impact

2022 - 2024

Senior UI/UX Designer

Mad Impact

2022 - 2024

Product Designer

Design Code

2021 - 2022

Product Designer

Design Code

2021 - 2022

Product Designer

Design Code

2021 - 2022

UX/UI Designer

Diginov

2016 - 2021

UX/UI Designer

Diginov

2016 - 2021

UX/UI Designer

Diginov

2016 - 2021

MY TOOLS

I work with the following tools on a daily basis:

Tech Logo

Figma

mockups, prototypes, design system

Tech Logo

Adobe (XD / Photoshop / Illustrator)

My trusted solution for managing payments and licensing digital products effortlessly.

Tech Logo

Jira

product tracking

Tech Logo

Miro

workshops and co-design

Tech Logo

AI (support)

ideation, feedback analysis, prototyping

About Me Image - 4
About Me Image - 4

DESIGN BETWEEN STRATEGY AND CREATIVITY

My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.

01.

Research & Strategy

Understanding of needs, analysis of usages, and definition of priorities.

01.

Research & Strategy

Understanding of needs, analysis of usages, and definition of priorities.

RESEARCH & STRATEGY

02.

CONCEPT & IDEATION

Workshops, concept creation, and journey structuring.

02.

CONCEPT & IDEATION

Workshops, concept creation, and journey structuring.

Feedback & Refinement

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

03.

FEEDBACK & IMPROVEMENT

User testing, rapid iterations, and continuous adjustments.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

04.

TESTS & OPTIMIZATION

A/B testing, UX improvements, and conversion optimization.

05.

DELIVERY & SUPPORT

Final mockups, documentation, and team support.

05.

DELIVERY & SUPPORT

Final mockups, documentation, and team support.

DELIVERY & SUPPORT
Portrait of the portfolio creator

Hi

Hi

LET'S WORK TOGETHER

Do you have a project or an idea?
I would be delighted to discuss it with you.

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